When Julia Niiro founded MilkRun in Portland, Ore., in 2018, she wanted to combat two enduring challenges to local food systems: inefficient distribution and low farmer pay. Addressing these issues was necessary for smaller producers to disrupt an industry that’s “really, really good at processing cheap food and selling uniform waxed apples at the same place we go to buy our toilet paper,” as she put it in an impassioned 2019 TEDx Talk. But it’s much less successful at delivering the sustainably raised, flavorful food grown on nearby farms.

In America, efficiency and scale have superseded taste, nutrition, and the livelihood of the farmer who grows, raises, or otherwise produces our food. Producers get only 8¢ out of every dollar spent by consumers, on average.MilkRun’s mission is straightforward: “I want to make it as easy to buy from our local farmers as it is to book a stay in someone’s house or call a ride.”